Course Detail

Graphic Design

Brand Identity Design: From Concept to Execution

Enhanced
2 Chapters

The Brand Identity Design Course is a valuable opportunity for you to enhance and make your brand identity stand out. If you’ve noticed that your brand identity is not making a strong impression, lacks uniqueness, or is getting lost in the market without conveying the true value of your brand, then this course is the right choice for you.

In this course, you will learn how to design a consistent, unique, and brand-appropriate brand identity. You will explore the use of colors, logo design, and slogan creation systematically and professionally.

With support from experienced instructors and high-quality video lectures, you can study at any time and anywhere, according to your schedule and personal needs. Furthermore, you won’t have to face this journey alone because we will have a companion ready to answer any questions and support you throughout your learning and practice. The Brand Identity Design Course will help you create a strong, unique brand identity that accurately represents the value of your brand.

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Course Audience

Intermediate learners
 
If you already have a foundation in tool skills and other fundamental knowledge and are looking to upgrade your skills and explore a broader field, the Brand Identity Design course is the perfect choice for you. This course will provide advanced skills in theory and practice to create impressive works for the brand identities you are working on.
Self-learners
 
Are you interested in independently exploring the world of brand identity design? It can be a demanding and time-consuming journey. Our brand identity design course has compiled all the necessary knowledge and skills to empower you to enhance your design abilities independently. This accelerates your learning process and conserves your time and energy.
Career Changers
 
Are you considering a career in brand identity design? This field demands a wide array of skills, especially knowledge of design principles, shapes, lines, compositions, and essential software skills. The brand identity design course will equip you with the vital knowledge and skills needed to contribute to a bright future in your professional journey.
Intermediate learners
 
If you already have a foundation in tool skills and other fundamental knowledge and are looking to upgrade your skills and explore a broader field, the Brand Identity Design course is the perfect choice for you. This course will provide advanced skills in theory and practice to create impressive works for the brand identities you are working on.
Self-learners
 
Are you interested in independently exploring the world of brand identity design? It can be a demanding and time-consuming journey. Our brand identity design course has compiled all the necessary knowledge and skills to empower you to enhance your design abilities independently. This accelerates your learning process and conserves your time and energy.
Career Changers
 
Are you considering a career in brand identity design? This field demands a wide array of skills, especially knowledge of design principles, shapes, lines, compositions, and essential software skills. The brand identity design course will equip you with the vital knowledge and skills needed to contribute to a bright future in your professional journey.
Intermediate learners
 
If you already have a foundation in tool skills and other fundamental knowledge and are looking to upgrade your skills and explore a broader field, the Brand Identity Design course is the perfect choice for you. This course will provide advanced skills in theory and practice to create impressive works for the brand identities you are working on.
Self-learners
 
Are you interested in independently exploring the world of brand identity design? It can be a demanding and time-consuming journey. Our brand identity design course has compiled all the necessary knowledge and skills to empower you to enhance your design abilities independently. This accelerates your learning process and conserves your time and energy.
Career Changers
 
Are you considering a career in brand identity design? This field demands a wide array of skills, especially knowledge of design principles, shapes, lines, compositions, and essential software skills. The brand identity design course will equip you with the vital knowledge and skills needed to contribute to a bright future in your professional journey.

Class Highlights

Comprehensive understanding of brand identity design
 
The course provides an in-depth study of brand design, including an analysis of its definition, classification, and importance in everyday life. This will assist you in establishing a clear path for your personal development in this field.
Practical exercises to reinforce knowledge
 
Engage in practical exercises to hone your proficiency in the brand identity design process, which includes hands-on experience in applying design to a range of brand materials, packaging, and mockups.
Tutorial in brand design guideline
 
You will receive guidance in crafting a brand design guideline. The information segments will be directed to be presented accurately and systematically to ensure that the guideline is as clear and visually intuitive as possible, enhancing its effectiveness in supporting your design process.
Comprehensive understanding of brand identity design
 
The course provides an in-depth study of brand design, including an analysis of its definition, classification, and importance in everyday life. This will assist you in establishing a clear path for your personal development in this field.
Practical exercises to reinforce knowledge
 
Engage in practical exercises to hone your proficiency in the brand identity design process, which includes hands-on experience in applying design to a range of brand materials, packaging, and mockups.
Tutorial in brand design guideline
 
You will receive guidance in crafting a brand design guideline. The information segments will be directed to be presented accurately and systematically to ensure that the guideline is as clear and visually intuitive as possible, enhancing its effectiveness in supporting your design process.
Comprehensive understanding of brand identity design
 
The course provides an in-depth study of brand design, including an analysis of its definition, classification, and importance in everyday life. This will assist you in establishing a clear path for your personal development in this field.
Practical exercises to reinforce knowledge
 
Engage in practical exercises to hone your proficiency in the brand identity design process, which includes hands-on experience in applying design to a range of brand materials, packaging, and mockups.
Tutorial in brand design guideline
 
You will receive guidance in crafting a brand design guideline. The information segments will be directed to be presented accurately and systematically to ensure that the guideline is as clear and visually intuitive as possible, enhancing its effectiveness in supporting your design process.

Instructor's Portfolio

Curriculum

Graphic Design

Brand Identity Design: From Concept to Execution

Welcome to our course, where you’ll embark on a hands-on journey to create a comprehensive brand identity. This program provides detailed guidance and practical experience as you develop various materials and guidelines to craft a complete brand identity. Join us and turn your creative vision into a cohesive and impactful brand presence.

11

Video Lessons

4

Hours of Practice

8

Works in Porfolio
Chapter 1
Essentials of Brand Design

Essentials of Brand Design

Delve into vital brand identity theories, covering key concepts, in-depth explanations, and real-world applications to enhance your understanding.

#1 Brand Outline #1

 

In this lesson, we delve into the notion of branding, exploring the diverse facets of how brands manifest themselves and their roles within society and daily life. Furthermore, we'll break down the concept of brand identity.
 

#2 Brand Outline #2

 

In this session, we'll explore the concept of brand strategy and delve into brand communication strategies through compelling case studies. We'll also dissect the various factors that influence a brand's image.
 
 

#3 Brand Archetypes

 

Let's delve into the concept of brand archetypes and their correlations with customer psychology. The instructor will list various brand archetypes and analyze them using visual examples. You will be guided on how to construct a brand archetype based on the appropriate criterias.
 
 
Chapter 2
Brand Design Process

Brand Design Process

Master the field of brand identity design with hands-on exercises and expert guidance. Create brand-aligned products and comprehensive brand guidelines in this practical course.

  • Lesson 04 – Brand Design Process P1
    23:21
  • Lesson 05 – Brand Design Process P2
    22:10
  • Lesson 06 – Brand Identity Design Practice P1
    24:19
  • Lesson 07 – Brand Identity Design Practice P2
    31:48
  • Lesson 08 – Brand Identity Design Practice P3
    21:05
  • Lesson 09 – Brand Identity Design Practice P4
    38:35
  • Lesson 10 – Brand Guideline
    34:57

#4 Brand Design Process #1

 

In this lesson, we will commence the practical work of creating an artwork pattern for the brand identity based on the previously designed logo, utilizing Adobe Illustrator tools.
 

#5 Brand Design Process #2

 

The instructor will give a brief introduction to the common set of office stationery often found in a brand identity package as a foundation for the upcoming practice exercises.
 

#6 Brand Identity Design Practice #1

 

In this practical lesson, the instructor will guide you in creating various logo versions, patterns, and backgrounds. You'll also receive instructions on standard sizes and techniques for producing additional materials such as business cards and envelopes using Adobe Illustrator.
 

#7 Brand Identity Design Practice #2

 

In the next practical lesson, you will be guided on designing business cards and employee name tags as part of the office stationery in the brand identity design.
 

#8 Brand Identity Design Practice #3

 

In this practical exercise, the next piece of stationery that the instructor will guide you through in detail is envelopes in both vertical and horizontal formats.
 

#9 Brand Identity Design Practice #4

 

In the next practical exercise, the instructor will provide detailed guidance on creating other items of the brand identity set, such as folders, employee cards, letterheads, and a standee.
 

#10 Brand Guideline

 

In the final lesson of the course, the instructor will guide you to research and create a comprehensive brand identity guideline with detailed categories.
 

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Empower Your Success
with Brushcamp
Your satisfaction is our top priority. Should our products or services not meet your expectations, we stand ready to provide a swift and full 100% refund, showcasing our trust in our courses and deep respect for your journey.

Empower Your Success
with Brushcamp

Your satisfaction is our top priority. Should our products or services not meet your expectations, we stand ready to provide a swift and full 100% refund, showcasing our trust in our courses and deep respect for your journey.

The Sevice Packages
Brushcamp Provides For You

Our graphic design training program helps you develop skills in visual communication & creativity in the field of graphic design.

Are you ready to take the next step in your career?

The Sevice Packages
Brushcamp Provides For You

Our graphic design training program helps you develop skills in visual communication & creativity in the field of graphic design.

Are you ready to take the next step in your career?

Join us Go to companion

The Sevice Packages
Brushcamp Provides For You

Our graphic design training program helps you develop skills in visual communication & creativity in the field of graphic design.

Are you ready to take the next step in your career?

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Brushcamp provides 1 Year Membership for unlimited access to all courses

Mentorship 1-1 with the companionNew courses added continuously.
Unlocking all the courses in my Course Library1 Year Access
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Brushcamp provides 1 Year Membership for unlimited access to all courses

Mentorship 1-1 with the companion
Unlocking all the courses in my Course Library
New courses added continuously.
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companionNew courses added continuously.
Unlocking all the courses in my Course LibraryAfter expiration, own 2 course permanently
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

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Unlocking all the courses in my Course Library
New courses added continuously.
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion 4 months of learning, just pay for 3.
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion
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New courses added continuously
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After expiration, own 4 courses permanently
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Mentorship 1-1 with the companion6 months of learning, just pay for 4.
Unlocking all the courses in my Course Library

After expiration, own 6 courses permanently or

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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion
Unlocking all the courses in my Course Library
New courses added continuously
6 months of learning, just pay for 4.
After expiration, own 6 courses permanently
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion12 months of learning, just pay for 10.

Unlocking all the courses in my Course Library

After expiration, own 12 courses permanently
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion
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After expiration, own 12 courses permanently

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Brushcamp provides 1 Year Membership for unlimited access to all courses

Mentorship 1-1 with the companionNew courses added continuously.
Unlocking all the courses in my Course Library1 Year Access
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47 USD/1 Year

Brushcamp provides 1 Year Membership for unlimited access to all courses

Mentorship 1-1 with the companion
Unlocking all the courses in my Course Library
New courses added continuously.
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companionNew courses added continuously.
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion6 months of learning, just pay for 4.
Unlocking all the courses in my Course Library

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1 comprehensive course

New courses added continuously.  
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion
Unlocking all the courses in my Course Library
New courses added continuously
6 months of learning, just pay for 4.
After expiration, own 6 courses permanently
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Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion12 months of learning, just pay for 10.

Unlocking all the courses in my Course Library

After expiration, own 12 courses permanently
UNLOCKING ALL THE COMPREHENSIVE COURSES

New courses added continuously.

 970$ 
497 USD/12 Months

Brushcamp offers mentorship 1-1 when you join as a member, with full access to the benefits below.

Mentorship 1-1 with the companion
Unlocking all the courses in my Course Library
UNLOCKING ALL THE COMPREHENSIVE COURSES
12 months of learning, just pay for 10.
After expiration, own 12 courses permanently

New courses added continuously

Recent Review

QUESTION

If for any reason you feel that you are not getting the desired value or are unsatisfied with any aspect of the service or your companion, you have the right to cancel your subscription and request a refund at any time within 30 days.
The Companion will be your reliable companion throughout the learning process, not only answering any questions and assisting with drawing corrections but also providing detailed guidance and suggestions, ensuring a deep understanding of the course content. Moreover, the Companion will serve as a source of motivation, always there to support you when facing challenges. On your journey of pursuing art, you will never feel alone.
Customers can send messages to the companion at any time. However, due to time zone differences, companion responses may be challenging at certain times. Nevertheless, the companion will make efforts to respond to you as soon as possible.
All video lectures are available for online streaming, making it easy for you to access them from anywhere and at any time, convenient for your schedule without the need for downloads.
The course will encompass crucial stages, including:
  • Understanding the brand and objectives
  • Market research and analysis
  • Ideation and concept building
  • Developing logo, typography, color, and other elements
  • Implementing the design
Yes, the course will provide specific exercises for you to apply the knowledge you’ve gained to real-world design. You’ll have the opportunity to practice and enhance your skills through.
Certainly, the course will provide detailed guidance on integrating elements such as logos, slogans, and brand identity into designs. You will learn how to create a cohesive and strong brand identity system.
To join the student community, you can access the forum or community section on our website. Here, you can share opinions, exchange experiences, and receive feedback from the community. You will have the opportunity to learn and connect with fellow learners.
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5.0
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1-3 of 16 reviews
  1. All of the lessons were well-explained. I must say I have gained insight into brand identity since I have been struggling to understand it, but now I can. I feel confident about taking on projects with more clients. Thank you so much for the lessons, Phuong.

  2. This course covers everything I need to know to become a Brand Identity Designer, with well-organized lessons and helpful resources. I highly recommend taking this class. It’s genuinely amazing!

  3. It’s an excellent lesson. I had been facing challenges in starting brand identity design, but now my struggles are eliminated.

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